In 2011, a new holiday classic comes to town! Based on the best-selling childrens' book THE ELF ON THE SHELF, AN ELF’S STORY follows one of the many scout elves who help Santa determine who belongs on the naughty and nice lists. “Chippey” the elf is assigned to help a young boy, Taylor McTuttle, who struggles to believe in the magic of Christmas. We think our Elf on the Shelf book and Elf on the Shelf gifts will help everyone in Canada believe!